What is tone of voice?
 
A brand’s tone of voice (TOV) is its verbal identity, and it can be as important and memorable as the logo… if done properly. A solid brand voice helps create consistency across a brand’s various channels, which is a massive tick for customers. When they know what to expect, they're more likely to return. That said, it can be a bit tricky to nail down a TOV without a bit of help.
 
What does a tone of voice project include?
 
Tone of voice projects often start with a discovery phase to identify what’s currently not working with a brand’s voice. Afterwards, I’d work with you to identify the core brand pillars and build some TOV principles around them. Once we’ve agreed how the brand should sound, it’s time to apply it, which would include writing messaging guidelines and organising a workshop to make sure everyone responsible for writing copy – be they copywriters or not – are all singing from the same hymn sheet.