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Brand and tone of voice work
Tone of voice (TOV) is an extension of a brand's personality. A decent TOV is as important and memorable as the logo... if done properly. A consistent brand voice not only reassures customers they're dealing with a professional company, but adds value to the brand and expresses what it believes in.
However, it's not always easy to find your voice without a bit of help.
In addition to the below, I've developed, crafted and assisted with tone of voice guidance for Samsung, Tilda, Fujifilm, Henley Business School, AnySharp (knife sharpeners), INOV8 (outdoor sports apparel), Isle of Man Steam Packet Company (ferry services), and Shipnet (shipping management tech).
Read on to find out more about a handful of my favourite projects.
Electrolux and AEG
Agency: Redwood BBDO
Sister domestic appliance companies, Electrolux and AEG, both needed their respective tones of voice updated, to reflect new brand values. The brands operate in some of the same international markets and needed independent voices that wouldn't clash with each other.
Homebase
Agency: Goldbug
DIY retailer, Homebase, wanted to make sure its tone of voice was consistent at every touch point, as every good brand should. This extended to its call centre staff in Mumbai. Over eight interactive workshops, I spoke to 200 employees on the importance of brand personality and offered advice on how they could implement tone of voice in their roles.
Kia
Agency: Bernadette VCCP
South Korean automotive brand, Kia, needed a bit of help refining its tone of voice and the expansion of a house style guide, to improve copy consistency in the UK CRM programme.
Mindflick
Agency: For Different
Sir Andrew Strauss’ high-performance coaching company, Mindflick, takes mindset and psychological training from the boot room to the boardroom. The team of psychologists wanted to refine how they should talk to businesses and HR leaders, defining the spark they’d previously struggled to nail down.
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