Copywriting
British Heart Foundation (2023) / Agency: Eleven Miles
Copy supporting a social campaign, encouraging people to take part in fundraising events.
Social ads for Which?
Creative headlines and copy to signpost readers to Which?'s independent review product content..
Stagecoach, Oxford Tube (2023)
Agency: Eleven Miles
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Conceptual campaign messaging, promoting the Oxford Tube service (while poking a bit of fun at the hopeless British rail network).
Starbucks: Summer 2021
Agency: Iris Worldwide
Nationwide UK messaging, promoting a new range of refreshing drinks and snacks to cool off with during the balmy British summer.
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I originally suggested something about cool beans, but unfortunately it didn't make sign-off. One of my greatest failures.
Kia XCeed eCRM launch (above) / Agency: VCCP
UK CRM comms for Kia, announcing the all-new Kia XCeed, with GT blood pumping through its veins.
TGI Fridays (right) / Agency: Eleven Miles
Menu cover and hero campaign messaging for Christmas 2023.
Samsung Galaxy Buds2 promo (2023)
Agency: HH Global
This campaign targeted returning university students, promoting free Galaxy Buds2 with every Galaxy A54.
Mental health awareness poster
Internal communication designed to boost the profile of a mental health first aid initiative.
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The business-card sized advice pieces offered tips for general wellbeing, designed to live on desks as little reminders throughout the day.
Samsung: Internal training copy, Galaxy A-series 2021
Agency: Iris Worldwide
Back in 2021, there was an idea to literally humanise the Galaxy A-series smartphones, creating a real family from the mid-tier range. Samsung staff would have read this copy to learn about the product's benefits.
Old Eldon Jewellers
The family-run jewellers needed some help telling their story, from their humble beginnings to the present day. And below is out-of-home promotional messaging, in the city centre of Newcastle upon Tyne.
