SamsuNg

I've worked with Samsung in some shape or form since 2015 – predating my freelance career. Every time a new product comes to market, a retail toolkit is produced to inform the likes of John Lewis, Currys, AO etc. how to communicate the device's benefits. I've been responsible for writing those toolkits across the smartphone, smartwatch and computing ranges with Iris Worldwide since 2020.
I occasionally work with HH Global, to produce campaign concepts for the home range, as well as email marketing and promotions.
Before all that, I presented videos for Carphone Warehouse and Currys, showcasing the latest tech from (you guessed it) Samsung.



Some conceptual imagery and headlines for a secret Samsung product launch.
Agency: HH Global




Incentive scheme for Samsung PC sales team, in which they could win Love2shop vouchers.
The poster was designed to ignite competition, pitting individuals against each other in order to claim the ultimate prize.
Agency: HH Global


(Left) Back in 2021, there was an idea to literally humanise the Galaxy A-series smartphones, creating a real family from the mid-tier range. Samsung staff would have read this copy to learn about the product's benefits.
Agency: Iris Worldwide
(Below) Social activations to promote Samsung Pay+ and Samsung Wallet.
Agency: HH Global


