Mindflick: The Power of Teams
Sir Andrew Strauss' company created the world's first performance psychometric, taking mindset training from the bootroom to the boardroom. Scripted and concepted, voiced by the company's lead psychologist, Dr Mark Bawden.
Dulux: Cuprinol Ducksback (2021)
Agency: Redwood BBDO
Paint that takes inspiration from nature might sound a bit mad, but that's exactly what we learn about in this ad I worked on for Dulux, voiced by the wonderful Ralph Ineson (most recently seen in The Fantastic Four: First Steps).
Starbucks: Summer messaging
Agency: Iris Worldwide
A couple of A-frame posters written for Starbucks during the balmy British summer of 2021, advertising the American coffee chain's latest range of cool drinks.
I think I remember suggesting something about cool beans, but it didn't get signed off – one of my greatest failures.
Stagecoach: Oxford Tube (2023)
Agency: GAIN
A bit like the train... without all the hassle
Video produced for social, featuring a tagline to entice users to check out Oxford Tube, as an alternative to the hopeless British rail network.