In 2021, I was hired by Goldbug to do some brand identity work for Homebase, which would turn out to be one of my most interesting freelance jobs to date.

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Homebase wanted to make sure its tone of voice was consistent at every touch point, as every good brand should. This extended to its call centre staff in Mumbai. Over eight interactive workshops, I spoke to 200 employees on the importance of brand personality and offered advice on how they could implement tone of voice in their roles. 

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