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Benifex

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Benifex is an employee rewards programme, operating in markets all over the world. The company lives in the HR space, offering benefits designed around real people, with real lives.   

 

In collaboration with the good folk at For Different, we refined the personality, VBI and TOV, encapsulating the true essence of the brand – one that is always there for the workforce, in the good times and the bad. Benifex needed to be an empathetic, people-focused partner, counteracting pedestrian benefits with quality, warmth and representation. 

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TONE OF VOICE AND REBRAND

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